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The web is changing so fast, it’s almost impossible to keep up. Trust us, we sift through all of the news as it pertains to web marketing. There are new tools and ideas at work everyday, and it can get a bit confusing. Even once you’re familiar with some of the tools, it helps to understand the best practices and strategies that will help you get the most out of your investment of time and money. That’s where we come in. We’ll cut through the clutter and help you understand what will work best for you and your audience.
What’s a Community Website? Why would you want one? What difference does it make having a blog? Everybody’s got a website these days, but precious few of them even come close to realizing their potential as a sales and marketing tool. Do you know which pages on your site are the most popular? How about which one people tend to exit from never to return? There’s a lot of science behind how visitors “experience” your site. We specialize in making sure that you’re getting the most out of your site, and that your customers needs are satisfied when they visit you online.
Have you ever been to one of those websites with the flash intro that took forever to load, and told you nothing about what the business did? Well, we don’t build those. What we do instead is write copy for your site that will turn your visitors into customers, and customers into fans. How do we do it? We first try to understand what they want, and then we make it as easy as possible for them to get.
Sound easy? It should be, but 99% of the sites out there don’t have clue about what a customers wants and needs before they make a buying decision based on a website alone. Lucky for you, we do. Another benefit of professional copywriting for your site is that it helps people find you in the search engines, using keywords that people actually search for.
A customer enters a search term; three little words that are the epitome of what you represent as a business. Will you be the top search result? If you want to be, you can be. But then what? Where are they clicking through to? Will they find what they’re looking for, or just get sent through to your homepage; which doesn’t bother to mention those three magic words that brought them there?
We can help you manage your online advertising budget for the best results, and we can help convince your visitors to buy from you when they come to your site. We use a network of online advertising specialists and search engine marketers that will make sure you’re getting the most out of your pennies-per-click.
Just as websites have become a standard tool for companies, so too are blogs becoming part of the mainstream. Make no mistake; they are not a gimmick. Customers are beginning to expect some form of conversation with your business online, and there’s no better way to keep them up to date and make yourself accessible than with a blog. Plus, they bring a LOT more traffic to your site, because every time you post new information, it’s ’searchable’
| Ask us how we can build one for you, or visit our products page for more info. If you haven’t already, check out Jordan’s blog. Maybe even leave a comment while you’re there. |
We do the writing, we manage your database, and we tell you exactly how many people read your newsletter. And how many clicked through to your site. And how many were blocked by filters. And how many new subscribers you have, etc. etc. With all of the tracking ability and low cost of sending them, HTML (means you can add pictures and links and such) emails are still the best way to stay in touch with your loyal customers each month.
| If you’re not sure about email newsletters, give ours a test drive to see what they’re all about. Or, just go straight to our contact page to request a quote. Unless you intend to spam people, in which case keep shopping. |