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response from nettwerk's erin kinghorn

May 30th, 2006

In the comments section of my post about the marketing seminar at Nettwerk Records, Erin Kinghorn has responded. Good for her, and for the label.

In her comment, she says that they already have a list of 100 bloggers that they are in constant contact with. Now, they just need to make JD number 101. And don’t forget about Mack.

web 2.0 explained

May 29th, 2006

I found this via Darren Barefoot, a technology writer here in Vancouver: A head-to-head comparison between Web 1.0 and Web 2.0. It’s a great list that explains the current revolution happening in the online world

Here’s one that Darren added to the already great list that has direct correlations with the company vision of Tell Ten Friends:

Web 1.0 was about advertising, Web 2.0 is about word of mouth.

Not only does that one mean a lot to my company, but it also helps define the line between life before the “bubble,” and what’s been happening since it popped. I’ve added my own below, and I encourage you to add yours:

Web 1.0 was about companies, Web 2.0 is user-driven.
Or…Web 1.0 was about them, Web 2.0 is about Us.

Bonus Link:: First, dream up your idea for a new Web 2.0 product or company. Then, enter it into the flickr logo makr. Then start saving your money for the inevitable copyright infringement suit.

mark cuban::a bullet in the heart for print media

May 27th, 2006

Mark Cuban has a lot of money.

And he doesn’t want to spend it on print advertising anymore. In his “quick letter to the newspaper and magazine industries,” he says that a lot of his entertainment industry peers feel the same way. I guess he’s okay with print for his beloved Mavs, but when it comes to his movie companies:

“It’s expensive to advertise movies or TV shows in either newspapers or magazines. Very expensive. Where entertainment is traditionally advertised, you guys know you got us, and it shows in your pricing. The pricing in the Movie and TV sections of print media is outrageous.

“Which means that every single company in the entertainment business is looking for a way to never ever have to spend a nickel with you again. Our entire business knows we have to spend money with you now, but we are experimenting with every option possible to pull that money from you and spend it elsewhere.”

Mr. Cuban isn’t exactly known for being subtle, so it’s no surprise that he’s bitching publicly about this, his latest beef. Still, you gotta hand it to Mark, he’s an agent of change.

He’ll probably end up getting a better rate for all of the display ads he buys for 2929 Entertainment and HDNet, but I’d rather see him prove that you can do it without print, just to put a scare into them. I don’t hate print; I still love it. But I think we all know paper’s days are numbered, and I for one am ready for the revolution.