Okay Mack, I’ll bite.

A while back, I talked about how blogs are becoming more and more influential, and as a result, smart PR people would start pitching bloggers in the same way they’ve pitched traditional media for eons. I know this, because I’m one of those PR guys contacting bloggers, and occasionally someone deems me worthy of being one of those bloggers with a suitable audience, and I’ll get pitched.

Well, in the world of movie marketing, they don’t get any more influential that Chris Thilk. Chris is a MySpace friend, and I’ve been a subscriber to his Movie Marketing Madness for some time, although the guy posts so frequently that I’ll have to admit, I can’t keep up. But Chris’ efforts have not gone unnoticed by the likes of Universal Studios, who contacted him and offered all of the info on how they’re marketing the upcoming feature length remake of Miami Vice.

Back to business: To some, this might not sound all that odd. Doesn’t it make sense that the most popular movie marketing blog would be the target of studios trying to get a bit more “press” for their films? Yes, it makes perfect sense, but the precedent thus far has been anything but cooperative from the studio side. Summary: Paramount Pictures doesn’t get it…and if you must see Transformers the movie, download it!

And so today we applaud Universal Studios, and remind the world that not all bloggers are evil critics, waiting to lash out at any business willing to put themselves out there (I applaud Dell for finally starting a blog, especially when they knew they were going to be shell-shocked for the first few weeks).

Keep up the good work Chris, and big thanks to Mack for this post, too. Although writer’s block isn’t a problem these days, it’s nice to sink my teeth into a story/cause where I can feel like I’m making a difference.

Update:: Chris is keeping a running tally on bloggers that have sank their teeth into this item. We look forward to his column on Miami Vice!

Update #2:: So is Mack. This is a perfect example of viral marketing at its best. Universal, you are setting a good example, and reaping the benefits of “getting it.”

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This entry was posted on Wednesday, July 19th, 2006 at 2:25 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.