November

10

10 Ways to Make Your Social Media Contest Promotion Kick Ass

We have seen it many times before: brand and agency agree that they are going to run a contest promotion. Promotion launches, all hell breaks loose in a flurry of complaints, negative Facebook wall posts, accusations of cheating, software failure and worse. Brand and agency hang their collective heads in defeat, wishing they could go […]

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August

18

Learning to Share

My kids have just turned three and one, respectively. For the first eight months of my daughter’s life, I was at home caring for both her and my son full time. It was the most challenging, and at the same time the most rewarding thing I have ever done. As a “stay at home” parent, […]

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August

12

What is the ROI of Social Media?

It is a question we hear a lot. We usually say that this question is akin to asking: “What is the ROI of customer service?” Because effectively, they are one and the same, and every business will have a different answer. “Social media” is our current term for the tools that we use to communicate […]

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