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Why a Contest? Here’s 7 Good Reasons

December 2, 2011 3:32 pm / marketing, PR, social media, word of mouth

We don’t have to tell you because you see them everywhere; social media contests are red. hot. and everyone seems to be doing them. Some are doing them well, while others miss the mark. The ones that do them well have one thing in common; they’re clear on WHY they [...]

Making Money with Social Media Contests

November 15, 2011 1:14 pm / marketing, ROI, social media

If you want to take advantage of social media tools, and see some measurable returns on your investment of money and time, then you just need to plan. A campaign that features some incentives (prize draw, coupon offer) is the fastest way to generate social media activity, and it really [...]

10 Ways to Make Your Social Media Contest Promotion Kick Ass

November 10, 2011 2:20 pm / marketing, social media

We have seen it many times before: brand and agency agree that they are going to run a contest promotion. Promotion launches, all hell breaks loose in a flurry of complaints, negative Facebook wall posts, accusations of cheating, software failure and worse. Brand and agency hang their collective heads in [...]