Making Money with Social Media Contests

Making Money with Social Media Contests

November 15, 2011 1:14 pm / marketing, ROI, social media

If you want to take advantage of social media tools, and see some measurable returns on your investment of money and time, then you just need to plan. A campaign that features some incentives (prize draw, coupon offer) is the fastest way to generate social media activity, and it really [...]

 
What is the ROI of Social Media?

What is the ROI of Social Media?

August 12, 2011 11:10 pm / ROI, social media

It is a question we hear a lot. We usually say that this question is akin to asking: “What is the ROI of customer service?” Because effectively, they are one and the same, and every business will have a different answer. “Social media” is our current term for the tools [...]