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Great Web Copy Part 5: Be Relevant

November 9, 2006 12:09 am / copywriting

I’ll try to keep this short and sweet, lest I get off track and make the mistake of not heeding my own advice. Your visitors want to know “what’s in it for them?” That’s why in Part One of this series, we talked about adressing the reader as “you,” to [...]

Great Web Copy Part 4: More is More

October 27, 2006 11:46 am / copywriting

Let’s get this part out of the way first, and then you may crucify me in the comments all you want: Less is not more. If you’re writing a display ad for print, especially a classified ad, then perhaps “less is more” would hold true. But we’re talking about web [...]

Great Web Copy Part 3: Skip the Jargon

October 13, 2006 1:15 pm / copywriting, marketing

This is Part 3 in a seven part series on copy writing for the web. Read also: Parts One and Two. You Know More Than I Do A very common mistake on business websites is to use jargon, buzzwords and gratuitous wording to explain things that should be quite simple. [...]