Blog

10 Ways to Make Your Social Media Contest Promotion Kick Ass

November 10, 2011 2:20 pm / marketing, social media

We have seen it many times before: brand and agency agree that they are going to run a contest promotion. Promotion launches, all hell breaks loose in a flurry of complaints, negative Facebook wall posts, accusations of cheating, software failure and worse. Brand and agency hang their collective heads in [...]

Learning to Share

August 18, 2011 9:24 am / marketing, social media

My kids have just turned three and one, respectively. For the first eight months of my daughter’s life, I was at home caring for both her and my son full time. It was the most challenging, and at the same time the most rewarding thing I have ever done. As [...]

What is the ROI of Social Media?

August 12, 2011 11:10 pm / ROI, social media

It is a question we hear a lot. We usually say that this question is akin to asking: “What is the ROI of customer service?” Because effectively, they are one and the same, and every business will have a different answer. “Social media” is our current term for the tools [...]