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Archive for the 'Advertising' Category

Really Cool Album Launch Promo

Wednesday, September 26th, 2007

To add a little hype to the upcoming Bob Dylan “Best Of” release, there’s a new site called Dylanmessaging.com that lets you personalize a message from Bob himself.

I knew this would impress the hell out of my dad, so I made mine a message to him:


The embed codes are a bit tricky to track down, but well worth it.

TTF in Top 30 Canuck Ad Blogs

Thursday, September 13th, 2007

I’m proud and delighted to report that Tell Ten Friends has been selected to be among the Top 30 Canadian Marketing and Advertising Blogs, by Experience Planner, authored by Scott Weisbrod.

Membership on the list is based on a number of factors including # of subscribers, link count, Page Rank, and a few others. Having been around a while, I still have enough “juice” to be on this list, even though I’ve been posting a lot less frequently over the past several months.

It’s an honour (spelled with a ‘u’ today, thanks) to be among such bright, talented and well-informed bloggers such as the rest those that grace the list along with me:

  1. adgoodness
  2. One Degree
  3. Canuckflack
  4. Twist Image
  5. Pro PR
  6. My Name is Kate
  7. Leo Burnett Toronto
  8. chroma
  9. Common Sense PR
  10. Buzz Marketing with Blogs
  11. Crap Hammer
  12. PR Works
  13. Buzz Canuck
  14. Student PR Blog
  15. Transmission Content + Creative
  16. social media group
  17. The Client Side Blog
  18. The Praized Blog
  19. Experience Planner
  20. Canadian Marketing Blog
  21. BPWrap
  22. The New PR
  23. ADS-Links.com
  24. Blogging Me Blog You
  25. Mutually Inclusive PR
  26. FlackLife
  27. The Other Blokes’ Blog
  28. Tell Ten Friends
  29. Happy Pixels
  30. Youngblood PR & Marketing

Go Canada! With lists like these popping up all over the web for various categories in various areas, it’s nice to see that someone is willing to take the time to index all of the incredible Canuck blogs on the web each week.

Thanks Scott!

What if all Shopping Was Like E-Commerce?

Thursday, June 7th, 2007

That is the question asked by a new series of funny videos from Elastic Path, a local e-commerce software developer here in Vancouver. Here’s a sample:


Full disclosure: I am an acquaintance of a few of the Elastic Pathers, and the firm that produced the spots as well. That being the case, it should be noted that the email I received containing the link was a terrific example of blogger relations. Here’s an excerpt from the email from Darren Barefoot:

Hi Jordan,

How goes the Barcamp organizing? If that date is secure, I’m optimistic that I’ll stick around for a week after Gnomedex to attend.

I’ll spare you the usual pitch, but I thought you might be interested in these videos we made for Elastic Path.

We’ve done our best to make ecommerce funny (a tall order, I think). There’s a nifty jingle, and the second video prominently features a turnip. I have a bit part as the search engine in the first video–I apologize in advance for my dodgy performance.

Doesn’t sound anything at all like the emails that one usually sees from PR companies pitching bloggers does it? Exactly.

The Blog Post As A Christmas Card

Thursday, December 21st, 2006

What was going to be a newsletter is now a hastily composed blog post. I have precious few hours before we travel home to spend a few days with family and way too many hors d’oeuvre. Yay!!


(Merry Christmas…by Flickr user Tio)

And so, I wish thee all a very Merry Christmas (that’s what celebrate in my family) and I will see you all again very soon.

Sidebar:: As a bonus link, I was looking through my sister’s copy of Vanity Fair, and I noticed an interesting ad for Target, which spanned several top 1/3 pages, featuring sheet music for Tony Bennett’s “I’ll be home for Christmas,” remixed by Moby. I thought that was pretty cool, then I went to download it at the link they gave: www.target.com/tonybennettremix. What was really neat was that you can download it as a GarageBand file (Macs only, snobs!) and remix it yourself.

David Blaine hanging in a box to promote Target = 1.0
Tony Bennett + Moby + UGC (User Generated Content) = 2.0

Again, enjoy your holidays everyone, and get wound up to honor those resolutions come January one!
Love,

Jordan and Alex

Advertising that Makes a Difference

Tuesday, November 7th, 2006

It’s been ages and ages since I linked to my wife, as she had taken a long break from posting, but recently she addressed an interesting issue on her blog, and it is tied to advertising. The Dove “real beauty” campaign came out with a new spot that sheds some light on the work involved in creating a billboard campaign for a beauty product, in a tv spot called “Evolution.”

The time-lapse effect is especially cool when it begins to show the various changes made in Photoshop. Watch it for yourself:


Great Ads for Your Viewing Pleasure

Monday, October 2nd, 2006

These are all quite funny, especially when you see them all at once like this. Plus, it has been a really long time since I featured advertising in a post, and I still love a good display ad.

Thanks to Clay of exitcreative for the link and shots:

 

You almost get the feeling that all of the creatives behind these ads got together for a beer one day…