Darren Barefoot to win Cy Young Award?
Step aside Jeff Francis, because Darren Barefoot might be Canada’s best pitcher.
For those of you who have already put two and two together; yes, I am referring to his ability to pitch in the PR sense of the word. See what I did there, with the baseball reference? Sorry Google, but this post ain’t about baseball.
A few months back I referenced Mr. Barefoot’s pitching abilities when he emailed me about a video campaign he had put together. Later I saw that he was using video to pitch bloggers individually (yes, a separate personalized video for each of his chosen publishers) about a photo contest for one of his clients. Obviously he understands that it takes time and care to connect with bloggers and enlist their help when campaigning. And at the moment, he’s doing it all from a quaint villa in Malta on a working vacation.
Well, now he’s outdone himself yet again. And I’m not just saying that because he’s pitching me. Just moments ago I received an email from Darren asking if I’d like to demo a product for one of his clients, Brother Printers. In addition to a short personal message, the email included this comic strip:
Yes, those are a few of my own Flickr photos in the strip, and yes, I did chuckle aloud when I saw it. Nice work Darren.
And now, as an example of pitches gone horribly wrong, I point you to an item published on Darren’s site, where he touches upon the recent Chris Anderson (of Wired magazine and “the Long Tail” fame) dust-up. Anderson published the email addresses of hundreds of PR “professionals” and email newsletters that had (in his opinion) spammed him. I don’t want to get into whether the punishment of such a public outing is fitting of the crime, but I will say this: If you’re on Anderson’s list, you can learn a lot from Darren and Julie at Capulet Communications.
November 7th, 2007 at 7:18 am
Thanks for the kind words and the linkage. I’d prefer, you know, the Calder or something, but I’ll take the Cy Young.
November 7th, 2007 at 7:43 am
[…] We’re doing some online marketing for Brother Canada, helping to spread the word on their new line o’ colour laser printers. I’ve contacted some local bloggers (using a slightly unorthodox but apparently effective strategy), but we’ve still got a couple of slots available in the, uh, program. […]
November 7th, 2007 at 10:01 am
[…] See other comics sent to Jordan, DaveO and Tanya. If you’re a blogger and would like to participate in the printer taste test, just contact Darren. […]
November 7th, 2007 at 1:28 pm
Yes, I was so impressed with Darren’s wit, and ability to get my attention that I blogged about it, too. Awesome job, Darren did!
Loved your cartoon, too.
November 7th, 2007 at 3:50 pm
I know, right? The time and effort were definitely worth it.
Darren, if it were a hockey reference I were going for, I might have chosen the Lady Byng rather than the Calder, and made reference to sportsmanlike conduct, etc.
November 7th, 2007 at 4:25 pm
Yeah, definitely Darren has raised the bar. I really ought to get myself into the Flickr thingy. I think I have an account, I just haven’t populated it
December 18th, 2007 at 10:10 am
[…] Darren and Julie are great (and funny!) writers and have a wealth of experience in the social media space, as co-founders of Capulet Communications, a Vancouver-based PR and marketing firm. What they do well is exactly what they teach in the book; connecting and engaging individuals, using the tools of the web to spread the word on behalf of businesses. Please note the operative term the preceding sentence: individuals. The ebook is intended to teach people how to connect with individuals that will help spread the word on your behalf, a topic that I’m obviously pretty passionate about, if you’ve been following along. If the names sound familiar, yes it is the same Darren that pitched me recently with the unique idea of using a quickly composed comic strip with some of my own photos in it. They cite that campaign in the book of course, and even show another example of one of the funny and (and very successful) comic “pitches.” […]
January 24th, 2008 at 3:44 pm
[…] You may recall that a few months back I received a pitch in the form of a comic strip, asking if I’d like to test-drive and review a Brother printer. I agreed to do so, and the timing was great as I was able to set it up at our new headquarters at Strutta, and let everyone have a chance to try it. What follows is my review of the unit that we chose to have as a guest in our offices. We haven’t really put the MFC-9440cn through its paces per se, but we did run several tests and try most of its features. […]
June 28th, 2008 at 1:47 pm
[…] Baseball Hitting EBook. Description Rotational Hitting EBook. With Over Twenty Years Of Coaching Experience, Coach Parker Teaches The Art Of Rotational Hitting. From Ted Williams To Barry Bonds, Rotational Hitting Is The Best Thing You Could Ever Teach Your Players, Sons Or Daughters. Excerpt from product page 404 not found The requested resource could not be found. Sites you may be interested in washington-ebooks.com » Blog Archive » “Fail as fast as you can”Youth Baseball Drills - Teaching Younger Hitters A Good Baseball Swing | Little League Baseball TodayVideo - Learn Pitching Warm-Ups | Mom’s Dugout Golf Practice “Practice?” » Encinitas Golf Shop Tell Ten Friends» Blog Archive » Darren Barefoot to win Cy Young Award? Tags > No Tags < This product is also listed in Sports & Recreation New Products Training Team Sports Trends var html='’; html += ‘’; html += ‘ Gravity’; html += ‘ Popularity’; html += ‘ Referred’; html += ‘’; html += ‘’; html += ‘ ‘; html += ‘’; html += ‘’; html += ‘ ‘; html += ‘’; html += ‘’; html += ‘ ‘; html += ‘’; document.write(html); Pingback / Trackback In database since 2007-11-21 and last updated on 2008-06-28 […]
January 5th, 2009 at 6:53 pm
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