10 Future Web Trends to Watch
Rob emailed me a post from Read/WriteWeb recently (say THAT three times fast) that lists 10 Future Web Trends to keep an eye on.
Admittedly, some of it goes over my head. But of particular interest to me were the references to mobile, virtual worlds, web sites as web services and the “Attention Economy.” This is an idea that has been developing and evolving for some time, the concept of relevant marketing and advertising messages bundled with content that users opt-in to receiving.

Image from The Attention Economy: An Overview, by Alex Iskold
Definitely a great article about the bleeding edge of the web, and one that will get the gears turning for many, I’m sure.























September 7th, 2007 at 11:02 am
Websites have definitely become a huge marketing tool for a lot of companies, and in fact it’s becoming more of a disadvantage for small businesses of any type to not have websites as a critical part of their campaigns for advertising and simply networking with other businesses and with future clients. And I think the days of having websites that are simply self-promoting are slowly disappearing as providing engaging and useful content online starts becoming just as important for small businesses as simply advertising their businesses. Many are getting pretty short attention spans when it comes to reading endless copy about what a specific company can do for its clients. They want to see more action and a sample of something tangible.
As someone involved in the IT industry, I advise many developing IT marketing campaigns to really use their websites to the fullest extent. Websites are quite an inexpensive way to really put your face out there and get people that might be long-term clients or even business partners thinking about what you have to offer. But they also can be used to give these potential clients and partners great content and helpful information they can really use.
I have a really comprehensive set of resources for IT professionals in the form of the Computer Consulting Kit that is used world-wide and I think can really be helpful to those that use the Web as an integral part of their marketing devices and also their on-going business operations.
Thanks for the great article link!
September 22nd, 2007 at 4:04 pm
Mobile devices are definitely going to be very big player.