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Archive for September, 2007

Really Cool Album Launch Promo

Wednesday, September 26th, 2007

To add a little hype to the upcoming Bob Dylan “Best Of” release, there’s a new site called Dylanmessaging.com that lets you personalize a message from Bob himself.

I knew this would impress the hell out of my dad, so I made mine a message to him:


The embed codes are a bit tricky to track down, but well worth it.

How to Monitor Word of Mouth Online

Wednesday, September 19th, 2007

That was the subject of my first appearance on the Lab with Leo, and at last I have the embeddable video of that conversation.

Mr. Laporte and I talk about how to set up a Google News Alert, as well as how to monitor tags and search within Technorati. (Scroll past the obligatory G4 Tech TV promo, if you prefer)

Big thanks to Ryan Yewell and the rest of the producers for having me on the show, and then even being kind enough to have me back!

Stay tuned for my second appearance, where we discuss using social media tools to market your business, including a discussion about Facebook profiles, apps and groups.

TTF in Top 30 Canuck Ad Blogs

Thursday, September 13th, 2007

I’m proud and delighted to report that Tell Ten Friends has been selected to be among the Top 30 Canadian Marketing and Advertising Blogs, by Experience Planner, authored by Scott Weisbrod.

Membership on the list is based on a number of factors including # of subscribers, link count, Page Rank, and a few others. Having been around a while, I still have enough “juice” to be on this list, even though I’ve been posting a lot less frequently over the past several months.

It’s an honour (spelled with a ‘u’ today, thanks) to be among such bright, talented and well-informed bloggers such as the rest those that grace the list along with me:

  1. adgoodness
  2. One Degree
  3. Canuckflack
  4. Twist Image
  5. Pro PR
  6. My Name is Kate
  7. Leo Burnett Toronto
  8. chroma
  9. Common Sense PR
  10. Buzz Marketing with Blogs
  11. Crap Hammer
  12. PR Works
  13. Buzz Canuck
  14. Student PR Blog
  15. Transmission Content + Creative
  16. social media group
  17. The Client Side Blog
  18. The Praized Blog
  19. Experience Planner
  20. Canadian Marketing Blog
  21. BPWrap
  22. The New PR
  23. ADS-Links.com
  24. Blogging Me Blog You
  25. Mutually Inclusive PR
  26. FlackLife
  27. The Other Blokes’ Blog
  28. Tell Ten Friends
  29. Happy Pixels
  30. Youngblood PR & Marketing

Go Canada! With lists like these popping up all over the web for various categories in various areas, it’s nice to see that someone is willing to take the time to index all of the incredible Canuck blogs on the web each week.

Thanks Scott!

Real Estate Week Update

Wednesday, September 12th, 2007

The week seems to be flying by, so I thought I’d better quickly post an update.

Joel Burslem’s talk at the Real Estate Tech Meetup Monday night was great; he hit upon the changes in the markets in the States (their bubble has has done what bubbles always do) and how it is affecting the businesses and professionals in that industry.

His words come as a bit of a warning to Canadian Realtors; there’s still time to establish a level of service and interaction that will keep people coming back lest our markets suffer the same fate as down South, and the web is a key piece in the puzzle.

Sidebar: I taped my segment with the Realty TV folks yesterday, it went pretty well. It airs first on Thursday the 27th at 11pm PST on City TV, channel 13 in Vancouver (plug that into your DVR now, Mom) and again the following Saturday the 29th at 9:30 am.

To highlight just some of the changes that digital media is having on all industries, Joel closed his presentation with this great spot for Kodak that I thought was really entertaining, and just had to share it:


I don’t know what it is about “Boo-Ya!” that always makes me chuckle.

Real Estate Week at Tell Ten Friends

Sunday, September 9th, 2007

You don’t need me to tell you that Vancouver is a hotbed of activity in the tech industry, especially when it comes to the web.

If you haven’t already, jump on over to Techcouver.com to see a map of just a few of the many web trail blazers that call this city home. And if you’re sitting on “the next big thing” for the web, hit up the “Get on the Map” link to have your venture added.

It’s fitting that this post contains a large map image too, as the real estate (technology) industry is today’s subject. After all, tomorrow night I’ll be downtown at The Real Estate Tech Meetup, checking out a (free) presentation by Joel Burslem, author of what I think is the best real estate technology blog on the web; Futureofrealestatemarketing.com.

Joel, who works for Inman News, is based in Portland but is making the trip back up North to share a few insights about trends in online marketing in the real estate biz. Give credit to the guys at Ubertor, Vancouver’s leader in web content management solutions for Realtors, for luring Joel to Ceili’s Irish Pub for his speech with promises of beer and good cheer. If local real estate technology news is what you’re after, Steve of Ubertor pumps out fresh info every weekday, too.

I suspect that I’ll be nodding approvingly at most of what Joel has to say tomorrow night, and I hope to learn a few new things as well. The timing is great too, as the following day I’m taping a segment with the folks of Realty Television on CityTV, on the subject of the web and social media, and their part in the rapidly changing real estate industry.

Not only that, but Canada’s first significant real estate/social media/community site, Myrealplace.com recently launched here in Vancouver. Yes, that’s them on the Techcouver map. Their membership is growing, including a number of industry professionals on hand to answer questions (myself included, as a marketer of course). I gave my brother a little nudge and had him sign up, too. Everybody, users and Realtors alike, gets access to a blog as well so if you’re a Realtor and you’re reading this, hop on over and be among the first few who are quickly changing the way buyers, sellers and real estate service providers connect on the web.

With all of this activity, and plenty more to come I’m sure, it’s safe to call Vancouver a force on the scene.

If you’re reading this and scratching your head, I know a certain marketing consultant who can help you understand how to do better business with the web, or help you build that community site that you’ve had in mind. Oh, and here’s a quick note to any investors out there looking for a brilliant new real estate marketing vehicle: I’ve got a great idea for one…

10 Future Web Trends to Watch

Friday, September 7th, 2007

Rob emailed me a post from Read/WriteWeb recently (say THAT three times fast) that lists 10 Future Web Trends to keep an eye on.

Admittedly, some of it goes over my head. But of particular interest to me were the references to mobile, virtual worlds, web sites as web services and the “Attention Economy.” This is an idea that has been developing and evolving for some time, the concept of relevant marketing and advertising messages bundled with content that users opt-in to receiving.

Image from The Attention Economy: An Overview, by Alex Iskold

Definitely a great article about the bleeding edge of the web, and one that will get the gears turning for many, I’m sure.