What if all Shopping Was Like E-Commerce?
That is the question asked by a new series of funny videos from Elastic Path, a local e-commerce software developer here in Vancouver. Here’s a sample:
Full disclosure: I am an acquaintance of a few of the Elastic Pathers, and the firm that produced the spots as well. That being the case, it should be noted that the email I received containing the link was a terrific example of blogger relations. Here’s an excerpt from the email from Darren Barefoot:
Hi Jordan,
How goes the Barcamp organizing? If that date is secure, I’m optimistic that I’ll stick around for a week after Gnomedex to attend.
I’ll spare you the usual pitch, but I thought you might be interested in these videos we made for Elastic Path.
We’ve done our best to make ecommerce funny (a tall order, I think). There’s a nifty jingle, and the second video prominently features a turnip. I have a bit part as the search engine in the first video–I apologize in advance for my dodgy performance.
Doesn’t sound anything at all like the emails that one usually sees from PR companies pitching bloggers does it? Exactly.
June 7th, 2007 at 3:02 pm
Glad you like the pitch, and thanks for the linkage!
June 7th, 2007 at 10:02 pm
I did, and no problem. Sorry for publishing your email without a heads up, but I thought it seemed suitable for public consumption, Barcamp plug and all.
June 12th, 2007 at 3:33 am
Quite all right. When in ‘professional’ mode, I write emails assuming they may be published.
June 13th, 2007 at 7:32 am
Acquainted indeed! Glad you are enjoying Capulet’s work - I was actually (pleasantly) stunned at the comedic timing of Mark my roadtrip cohort, “That’s big turnip!” Makes me laugh over and over again - He is no where near as funny in real life (well he is but in a different way - more like laughing *at* him than laughing *with* him
. And no, don’t expect a foray into acting from me - i am strict documentarian.
June 13th, 2007 at 7:40 am
Thanks for the comment, Dave. Hope you’re having a great time in London!
June 13th, 2007 at 7:48 am
[…] Also noteworthy on this topic is Jordan (a Vancouver-based marketing consultant) Behan’s comments about both the funny ecomerce videos and Capulet’s blogger outreach approach, as he described thusly: Full disclosure: I am an acquaintance of a few of the Elastic Pathers, and the firm that produced the spots as well. That being the case, it should be noted that the email I received containing the link was a terrific example of blogger relations. […]
June 15th, 2007 at 6:32 pm
[…] Also noteworthy on this topic is Jordan (a Vancouver-based marketing consultant) Behan’s comments about both the funny ecomerce videos and Capulet’s blogger outreach approach, as he described thusly: Full disclosure: I am an acquaintance of a few of the Elastic Pathers, and the firm that produced the spots as well. That being the case, it should be noted that the email I received containing the link was a terrific example of blogger relations. […]
June 18th, 2007 at 1:59 pm
[…] Also noteworthy on this topic is Jordan (a Vancouver-based marketing consultant) Behan’s comments about both the funny ecomerce videos and Capulet’s blogger outreach approach, as he described thusly: Full disclosure: I am an acquaintance of a few of the Elastic Pathers, and the firm that produced the spots as well. That being the case, it should be noted that the email I received containing the link was a terrific example of blogger relations. […]
August 14th, 2007 at 3:35 pm
[…] Remember those guys that brought you the Crazy Messed Up World of Ecommerce that I linked to a few weeks back? […]
November 6th, 2007 at 3:06 pm
[…] A few months back I referenced Mr. Barefoot’s pitching abilities when he emailed me about a video campaign he had put together. Later I saw that he was using video to pitch bloggers individually (yes, a separate personalized video for each of his chosen publishers) about a photo contest for one of his clients. Simply put, he understands that it takes time and care to connect with bloggers and enlist their help when campaigning. And at the moment, he’s doing it all from a quaint villa in Malta on a working vacation. […]