Advertising that Makes a Difference
It’s been ages and ages since I linked to my wife, as she had taken a long break from posting, but recently she addressed an interesting issue on her blog, and it is tied to advertising. The Dove “real beauty” campaign came out with a new spot that sheds some light on the work involved in creating a billboard campaign for a beauty product, in a tv spot called “Evolution.”
The time-lapse effect is especially cool when it begins to show the various changes made in Photoshop. Watch it for yourself:
November 7th, 2006 at 5:32 pm
Cool! I use Dove - am I going to end up looking like that? Hmmm, somehow I think not.
November 7th, 2006 at 5:51 pm
I think the point of it is…sure you can! With the help of great lighting, make-up and three stylists, a professional photographer, and most importantly plenty of Photoshop, even I can look just like her!
In a pinch, your son Rob is certainly no stranger to the use of a camera or Photoshop, Bid.