Waiting for Your Cat to Bark?
This is not a book review, nor is it streams of wisdom from the book whose title is featured in this headline, so if that’s what you came here for, my apologies.
I just wanted to announce that I’ve just bought the book (Waiting for Your Cat to Bark? Persuading Customers When they Ignore Marketing) today, and I was quite pleased to find that it came with an 80 minute video seminar on CD, and a $50 credit for Yahoo Search Marketing! I paid less than half of that in CDN funds for the book!
I have read and gleaned a truckload of wisdom from the Eisenberg’s previous two books, Persuasive Online Copywriting and Call to Action, so I think I can confidently say that the value in this package is incredible. It was certainly enough for me to rush home and want to tell ten friends.
Side Bar: According to our Feedburner stats, a record number of subscribers pulled our feed down yesterday, and without giving too much away, I think it’s safe to say I’m now telling an order of magnitude greater than just ten friends about this exciting book.
Quick tip: If you want to learn more about the Eisenberg’s methods, check out A Day in the Life of a Persuasion Architect, a blog written by staff of Future Now Inc, their company. If you want to put those methods into practice, either the Eisenbergs or of course myself would be happy to help.
I’m not the fastest reader of the printed word these days (too many feeds to stay current on, that’s my excuse) but once I’ve turned the last page of this beauty I will give it a thorough review here, and if its suitable, feature it my recommended reading links. New-media junkie that i am, I might just sit down with the laptop and watch that video seminar first…
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September 10th, 2006 at 3:52 pm
I just finished reading it and found a lot of food for thought, particularly with the implementiation of personas. Now on to the cd part of it:) I’ll be looking forward to your review:)
September 11th, 2006 at 11:25 am
I did start with the Q&A seminar, and now I’m several chapters in to the book. It’s extremely useful stuff for online copywriting and site useability, but I find some of their stuff extremely difficult to translate to clients sometimes.
October 27th, 2006 at 11:47 am
[…] A while back I mentioned that I had purchased Waiting for Your Cat to Bark, and here at last is my quick-and-dirty review: It’s an incredibly comprehensive book, that focuses on building your marketing around ‘personas’ that are representative of your target market. For e.g.: ‘Shelley is a single mom who watches morning television and shouts at the tv, and listens to rap music. She’s looking for a software program that will help her tutor her daughter in math, and she wants to make sure that she chooses one that will get just the right results, as math was never her strongest subject.’ Perhaps that’s not exactly how the Eisenbergs would lay out a persona, but you get the picture. Once you can see your potential customers in your mind’s eye, you’re better prepared to speak to their needs, with the language and hot-buttons that will get the best results. […]
August 18th, 2007 at 1:20 pm
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