This exciting new world of Viral (capital V for Mack) marketing, where everybody has a voice, means that business people must remember that technology has made it a lot easier for people to tell ten friends when they are NOT happy with you, too.

From the Church of the Customer Blog: A TV reporter from Tampa, FL is so miffed with his plumber that he posted about it on his blog, and again on Craigslist. Word is spreading, and now when you do a Google Search for Chris’s (sic) Plumbing Service, right close to the top of the results you see his warning about them, on Craigslist. In fact, it’s six results higher than Chris’ own site.

Ouch.

This entry was posted on Friday, July 28th, 2006 at 11:46 pm and is filed under marketing, the blogosphere, word of mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.