Marketing that will start a conversation!
Hi, I’m Janis. I’m not JUST Jordan’s younger sister.
I figure I've been too quiet for too long. It's time to introduce myself. I'm Janis. Nice to meet you. You'll be hearing a lot more from me here at Tell Ten Friends in the next little while. I've been busy lately. I've been interning at AdHack, a BootUpLabs company, which shares an office floor with Strutta, who Jordan works for. Secondly, I have been collaborating on a few Tell Ten Friends proje...
Email Newsletter Marketing, The Responsible Way
Marketing via email can be tricky. You want to get into as many inboxes as possible, but you want people to read what you have to say, not file it in a spam folder. We've got you covered. We do the writing, we manage your database, and with the extensive available statistics, we tell you exactly how many people read your newsletter. And how many clicked through to your site. And how many were b...
The Ultimate Marketing Tool: A Wordpress Website and Blog
Managing your entire website and blog with Wordpress is both easy and effective. As easily as you can send an email, you can update your community with the latest news and info, photos, videos and more. And they will love you for it. Tell Ten Friends can help you launch your new Wordpress website, and work with you to build everything: the design, the content on your pages and all of your mar...
Dusting Off the Runners for Cancer
My sister was the one that issued the challenge. After announcing on Twitter that she and my mom had signed up for the Sun Run, the trash talk began. It didn’t take long for my brother and I to respond to the taunting, and then I upped the stakes. So presently, four members of my immediate family are prepping to run the Sun Run on May 3rd. And since I am confident that I will cross the line a...
Help Build a Web Ad Case Study
My friends from Adhack.com have just launched a new campaign called “Show us Your Balls.” The campaign is meant to draw attention to their “People Powered Ads” services for ad creators and ad buyers, ad what better way to do that than with a campaign of their own. The best part is, they’re letting everyone get involved. Here is a more detailed description of the promotion, includi...
Platform Cage Match: Tumblr vs. Soup vs. OnSugar vs. Storytlr
We’re taking a closer at several personal “life stream” platforms, in a effort to discover which offers the best options and features, based on my own set of criteria. I explained the problem that spawned this little experiment in a previous post on my personal blog, but I’ll sum it up again here briefly. As an online marketer, photographer, “micro-blogger,” and multi-media hobbyist...
What Does Beta Mean?
Please Note: This item is cross-posted from the Strutta blog (my day job). I felt that it was relevant enough to post here as well, as it documents some of the process of launching and marketing a software product, from my perspective. Last night we received a question from a Strutta user via the contact form. He asked, "When are we going to be not beta? Why is there beta anyway?" As soon as...

The Blog Post As A Christmas Card

Posted By: Jordan Behan on December 21, 2006 in Advertising - Comments: 3 Comments »

What was going to be a newsletter is now a hastily composed blog post. I have precious few hours before we travel home to spend a few days with family and way too many hors d’oeuvre. Yay!!


(Merry Christmas…by Flickr user Tio)

And so, I wish thee all a very Merry Christmas (that’s what celebrate in my family) and I will see you all again very soon.

Sidebar:: As a bonus link, I was looking through my sister’s copy of Vanity Fair, and I noticed an interesting ad for Target, which spanned several top 1/3 pages, featuring sheet music for Tony Bennett’s “I’ll be home for Christmas,” remixed by Moby. I thought that was pretty cool, then I went to download it at the link they gave: www.target.com/tonybennettremix. What was really neat was that you can download it as a GarageBand file (Macs only, snobs!) and remix it yourself.

David Blaine hanging in a box to promote Target = 1.0
Tony Bennett + Moby + UGC (User Generated Content) = 2.0

Again, enjoy your holidays everyone, and get wound up to honor those resolutions come January one!
Love,

Jordan and Alex

Roland Tanglao Nails It

Posted By: Jordan Behan on in Random - Comments: 1 Comment »

Roland is in the middle of an interesting SEO/content management debate, and I have to say I agree with him:

Yes, a static website is much better than no website. But with modern blogging software like WordPress and content management systems like Drupal, Joomla, Plone it’s easy to setup static pages as well as blogs and you then get all the advantages of blogs (ease of editing, RSS which leads to higher search engine rank) and traditional static websites. This means you have a system where anybody can update the content without needing a webmaster or FTP which means the site is more likely to be up to date unlike most static websites.


(self portrait by Roland)

He continues..

Technical people and web designers who recommend to clients to use static pages with FTP, Front Page, Dreamweaver, etc. are doing their clients a disservice! It’s 2006 not 1999!

Better to use WordPress (even though I work for a Drupal company I’ll continue to plug WordPress for blogs and simple static sites; use Drupal if you want a comprehensive web presence including a true community site) and just use its static web pages features and make the blog part invisible) than to use some custom or hand coded static site.

I couldn’t agree more. Perhaps it would be too blatantly self-promotional to remind everyone that if you need a site built with Wordpress…

Happy Birthday to Tell Ten Friends

Posted By: Jordan Behan on December 20, 2006 in Random - Comments: 15 Comments »

The blog turns 1-year-old this week, the company celebrates that same milestone this Spring.

As an early birthday and Christmas present, Rob has been making tweaks to the site again, to the back end as reported earlier and most noticeably, to the banner.

I love it. It’s Vancouver, it’s fun and it features a great photo by Rob himself, of False Creek and BC Place. The stadium which, sans inflatable roof, will be home of the opening and closing ceremonies of the Olympics in 2010. Great job, mate!

:: You know what else would be a great birthday present? Leave a comment behind, and maybe even let us all know when you started reading.

Doing My Part for the Z listers

Posted By: Jordan Behan on December 19, 2006 in Random - Comments: 6 Comments »

I Have Been a Very Bad Blogger

Posted By: Jordan Behan on in Random - Comments: 3 Comments »

For starters, I haven’t been posting much. This is most disappointing to me, because I vowed I would be consistent. Much worse though is the fact that I haven’t added the rest of my podcasting series, and now we’re close enough to the holidays that it seems I might break that promise too.

My sincerest of apologies to those of you who were waiting for more episodes before Christmas, especially those who made a point of saying so in the comments. In the New Year, I will atone for all of my sins, I assure you. Still, Time magazine has voted me Person of the Year.

Lastly, I owe a big thanks to Mack Collier, his “Z-list” has brought me a huge burst in traffic and links, and I haven’t had the time to reciprocate to all of the linkers. This one I will rectify much sooner. Thanks to all of you who are reposting my link over and over again, I am entirely grateful. I haven’t checked yet, but you might have moved me up the Technorati ladder quite a few notches. In blog land, that’s like hard currency.

And, did anyone else notice that the entire Wordpress dashboard UI changed overnight? I’m still getting used to it.

Update: ‘Twas Rob who changed my dashboard; adding a plugin as a surprise, as he mentions in the comments.

What's Cool on the Web This Week

Posted By: Jordan Behan on December 14, 2006 in Random - Comments: 2 Comments »

I’m rather embarrassed to admit that I missed the sign-up deadline for Casecamp, Crayonville (held in Second Life) tonight. Sounds like I missed out.

Anyway, without that coolest of the cool ‘unconference’ to attend in that 3D world I’m gradually warming up to, I started digging into the episodes of “Crayoncast,” the podcast by staff of Crayon, “a new marketing company.” And I like it. The staff each give a quick minute on their favorite topic of the week. Some of it is actually useful too, such as the tip to check out JPG Magazine, the first “user-generated” print magazine, for photographers.

JPG

What are you waiting for cool kids, submit your shots now. You could win and get published, and with that receive $100 and a free subscription. The future of publishing is now.

What to Get Me for Christmas

Posted By: Jordan Behan on in Random - Comments: 1 Comment »

You’re probably all just dying to know, and although I’m tempted to publish a whole list here, this is actually just to announce a cool new feature from Flickr:

Give the Gift of Flickr. As many of you know, I’m a huge fan of the service, but I am still on a free account. And even though, as Factory Joe (aka Chris Messina) reports, those free accounts are going from 20MB to 100MB per month in uploads, I still feel as if I owe it to the Flickr community to contribute more than just my occasional photo or two.

flickr gift

So if you’re stumped, and you want to get me something that I will cherish for many years to come, this is the idea you’ve been looking for. If my new Pro account isn’t under the tree this year, I resolve to purchase this for myself in the New Year. Just like I resolve to finally start training for the Vancouver Marathon. Seriously.

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