Advertising that Makes a Difference

November 7, 2006 3:06 pm

It’s been ages and ages since I linked to my wife, as she had taken a long break from posting, but recently she addressed an interesting issue on her blog, and it is tied to advertising. The Dove “real beauty” campaign came out with a new spot that sheds some light on the work involved in creating a billboard campaign for a beauty product, in a tv spot called “Evolution.”

The time-lapse effect is especially cool when it begins to show the various changes made in Photoshop. Watch it for yourself:

Comments

2 Comments

Bid says:

November 7, 2006 at 5:32 pm

Cool! I use Dove – am I going to end up looking like that? Hmmm, somehow I think not.
Jordan says:

November 7, 2006 at 5:51 pm

I think the point of it is…sure you can! With the help of great lighting, make-up and three stylists, a professional photographer, and most importantly plenty of Photoshop, even I can look just like her!

In a pinch, your son Rob is certainly no stranger to the use of a camera or Photoshop, Bid.

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Author

Jordan Behan

Jordan Behan is Owner and Founder of Tell Ten Friends and specializes in social media, website content, blogging and web marketing. His advice and tips have appeared in the Vancouver Sun, on CityTV, G4Tech TV’s The Lab with Leo Laporte, in “The New Rules of Marketing and PR” by David Meerman Scott and he also co-authored “The Age of Conversation,” in collaboration with 103 other authors. Jordan’s first media job was at the tender age of 16, when he started as reporter for the local newspaper. His first assignment? A front page scoop and photo when teachers walked off the job on strike at his high school. He now has well over a decade of experience and education in media; working in television, newspaper, radio and online marketing. The latter half of those years were in print and television marketing and advertising. After a short stint in PR, he founded Tell Ten Friends, using his spectrum of media know-how, combined with the many effective and affordable marketing tools available on the web to help companies communicate directly with their customers.