Social Media Makes Charity Fun For Kids
Via Rob Cottingham of the Social Signal blog and Darren Barefoot, a Vancouver-based company called GiveMeaning is taking the old Unicef coin-collecting box concept to the next level. This is cool for so many reasons; you can trace the donated money from the source right to how the charity spends [...]
Great Web Copy Part 4: More is More
Let’s get this part out of the way first, and then you may crucify me in the comments all you want: Less is not more. If you’re writing a display ad for print, especially a classified ad, then perhaps “less is more” would hold true. But we’re talking about web [...]
Three Cheers for 37 Signals
This is more of a business-related post than anything else, and I can’t lie; it’s a stop-gap between entries of my copywriting series, the next part of which is fairly large in scope, so it’s been sitting in the hopper as a draft that I revisit whenever I get time. [...]












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