Comments on: Waiting for Your Cat to Bark? http://www.telltenfriends.com/2006/09/07/waiting-for-your-cat-to-bark/ Social Media and Marketing Advice, Strategy and Action Wed, 19 Oct 2011 16:43:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: How To Stop Hair loss the quick way http://www.telltenfriends.com/2006/09/07/waiting-for-your-cat-to-bark/#comment-2673 How To Stop Hair loss the quick way Sat, 18 Aug 2007 20:20:39 +0000 http://www.telltenfriends.com/blog/2006/09/07/waiting-for-your-cat-to-bark/#comment-2673 <strong>How To Stop Hair loss...</strong> Stop Hair Loss Now... How To Stop Hair loss…

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]]> By: Tell Ten Friends» Blog Archive » Great Web Copy Part 4: More is More http://www.telltenfriends.com/2006/09/07/waiting-for-your-cat-to-bark/#comment-2672 Tell Ten Friends» Blog Archive » Great Web Copy Part 4: More is More Fri, 27 Oct 2006 16:47:03 +0000 http://www.telltenfriends.com/blog/2006/09/07/waiting-for-your-cat-to-bark/#comment-2672 [...] A while back I mentioned that I had purchased Waiting for Your Cat to Bark, and here at last is my quick-and-dirty review: It’s an incredibly comprehensive book, that focuses on building your marketing around ‘personas’ that are representative of your target market. For e.g.: ‘Shelley is a single mom who watches morning television and shouts at the tv, and listens to rap music. She’s looking for a software program that will help her tutor her daughter in math, and she wants to make sure that she chooses one that will get just the right results, as math was never her strongest subject.’ Perhaps that’s not exactly how the Eisenbergs would lay out a persona, but you get the picture. Once you can see your potential customers in your mind’s eye, you’re better prepared to speak to their needs, with the language and hot-buttons that will get the best results. [...] [...] A while back I mentioned that I had purchased Waiting for Your Cat to Bark, and here at last is my quick-and-dirty review: It’s an incredibly comprehensive book, that focuses on building your marketing around ‘personas’ that are representative of your target market. For e.g.: ‘Shelley is a single mom who watches morning television and shouts at the tv, and listens to rap music. She’s looking for a software program that will help her tutor her daughter in math, and she wants to make sure that she chooses one that will get just the right results, as math was never her strongest subject.’ Perhaps that’s not exactly how the Eisenbergs would lay out a persona, but you get the picture. Once you can see your potential customers in your mind’s eye, you’re better prepared to speak to their needs, with the language and hot-buttons that will get the best results. [...]

]]> By: Jordan http://www.telltenfriends.com/2006/09/07/waiting-for-your-cat-to-bark/#comment-2671 Jordan Mon, 11 Sep 2006 16:25:31 +0000 http://www.telltenfriends.com/blog/2006/09/07/waiting-for-your-cat-to-bark/#comment-2671 I did start with the Q&A seminar, and now I'm several chapters in to the book. It's extremely useful stuff for online copywriting and site useability, but I find some of their stuff extremely difficult to translate to clients sometimes. I did start with the Q&A seminar, and now I’m several chapters in to the book. It’s extremely useful stuff for online copywriting and site useability, but I find some of their stuff extremely difficult to translate to clients sometimes.

]]> By: Lisa http://www.telltenfriends.com/2006/09/07/waiting-for-your-cat-to-bark/#comment-2670 Lisa Sun, 10 Sep 2006 20:52:41 +0000 http://www.telltenfriends.com/blog/2006/09/07/waiting-for-your-cat-to-bark/#comment-2670 I just finished reading it and found a lot of food for thought, particularly with the implementiation of personas. Now on to the cd part of it:) I'll be looking forward to your review:) I just finished reading it and found a lot of food for thought, particularly with the implementiation of personas. Now on to the cd part of it:) I’ll be looking forward to your review:)

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