Marketing that will start a conversation!
Hi, I’m Janis. I’m not JUST Jordan’s younger sister.
I figure I've been too quiet for too long. It's time to introduce myself. I'm Janis. Nice to meet you. You'll be hearing a lot more from me here at Tell Ten Friends in the next little while. I've been busy lately. I've been interning at AdHack, a BootUpLabs company, which shares an office floor with Strutta, who Jordan works for. Secondly, I have been collaborating on a few Tell Ten Friends proje...
Email Newsletter Marketing, The Responsible Way
Marketing via email can be tricky. You want to get into as many inboxes as possible, but you want people to read what you have to say, not file it in a spam folder. We've got you covered. We do the writing, we manage your database, and with the extensive available statistics, we tell you exactly how many people read your newsletter. And how many clicked through to your site. And how many were b...
The Ultimate Marketing Tool: A Wordpress Website and Blog
Managing your entire website and blog with Wordpress is both easy and effective. As easily as you can send an email, you can update your community with the latest news and info, photos, videos and more. And they will love you for it. Tell Ten Friends can help you launch your new Wordpress website, and work with you to build everything: the design, the content on your pages and all of your mar...
Dusting Off the Runners for Cancer
My sister was the one that issued the challenge. After announcing on Twitter that she and my mom had signed up for the Sun Run, the trash talk began. It didn’t take long for my brother and I to respond to the taunting, and then I upped the stakes. So presently, four members of my immediate family are prepping to run the Sun Run on May 3rd. And since I am confident that I will cross the line a...
Help Build a Web Ad Case Study
My friends from Adhack.com have just launched a new campaign called “Show us Your Balls.” The campaign is meant to draw attention to their “People Powered Ads” services for ad creators and ad buyers, ad what better way to do that than with a campaign of their own. The best part is, they’re letting everyone get involved. Here is a more detailed description of the promotion, includi...
Platform Cage Match: Tumblr vs. Soup vs. OnSugar vs. Storytlr
We’re taking a closer at several personal “life stream” platforms, in a effort to discover which offers the best options and features, based on my own set of criteria. I explained the problem that spawned this little experiment in a previous post on my personal blog, but I’ll sum it up again here briefly. As an online marketer, photographer, “micro-blogger,” and multi-media hobbyist...
What Does Beta Mean?
Please Note: This item is cross-posted from the Strutta blog (my day job). I felt that it was relevant enough to post here as well, as it documents some of the process of launching and marketing a software product, from my perspective. Last night we received a question from a Strutta user via the contact form. He asked, "When are we going to be not beta? Why is there beta anyway?" As soon as...

When Customers Fight Back

Posted By: Jordan Behan on July 28, 2006 in marketing - Comments: No Comments »

This exciting new world of Viral (capital V for Mack) marketing, where everybody has a voice, means that business people must remember that technology has made it a lot easier for people to tell ten friends when they are NOT happy with you, too.

From the Church of the Customer Blog: A TV reporter from Tampa, FL is so miffed with his plumber that he posted about it on his blog, and again on Craigslist. Word is spreading, and now when you do a Google Search for Chris’s (sic) Plumbing Service, right close to the top of the results you see his warning about them, on Craigslist. In fact, it’s six results higher than Chris’ own site.

Ouch.

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