Thank You David Meerman Scott
One of the many blogs that I check in on (daily) is by David Meerman Scott.
David and I share a lot of beliefs when it comes to how to build a great website, and successfully promote your business with it (read: make sales). Simply put, we’re both fans of content first; give your readers some value on your site, and they will become your customers. The biggest mistake you can make as a business is not having suitable information on your site to match your search terms, especially when there’s a bulky ad-spend on the line.
Today I read a post by David that made me say “Yes! Eureka! Tell the world, David!” Okay, all I actually did was click over to write this post right away, but I do emphatically support the logic he’s throwing down. Here’s a quick excerpt:
“Remember, driving people to a site or landing page is just the start of a sales process. Compelling web content drives people to action.”
If you haven’t already, go to David’s home page and download “The New Rules of PR,” and that should convince you to buy “Cashing in with Content.”
Keep up the good work, David.
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Words of wisdom, indeed. We’re marketers after all, moving people to action is what we do. In fact, the sheet-metal bloggers (yep! sheet metal) that I feature this week in my interview series have made their blog so interesting, so engaging, so…human they’ve doubled their sales in 3 years of blogging — with 90% of new leads coming from their blog and sites.
How? According to their lead blogger, “by just being authentic and honest” (why didn’t business school teach that best practice?).
It just goes to show that any subject matter can move people to action, when implemented thoughtfully. Thanks for the great post. I’ll go download David’s “New Rules of PR” for sure.
Yeah, sometimes we have remember what we do it all for, and that’s making sales.
It’s great to hear another great example of how sharing information has led to an increase in business. Folks, read her post here:
http://www.ck-blog.com/cks_blog/2006/07/no_wizard_neede.html
Thanks for dropping by, Christina!
awesome share, thank you!
No, thank YOU, Jordan. I appreciate the compleiments. Hey, big news to share with you. I’m starting a book slated for a late 2007 release called “The New Rules of Marketing & PR” – it is an updated and expanded version of the e-book. Would love to speak with you offline about it. Shoot me an email if you are interested.
All the best,
David