This is a topic that I seem to re-visit a lot. And not just here in the blog, but almost everyday in my personal life. People seem to like to ask me, “What is a blog?” and I’m getting better and better at answering the question with a quick “elevator speech” that doesn’t put them to sleep while they try to take it all in.

These days, Tell Ten Friends is seeing a lot of new traffic from clients and other friends who want that very question answered; then they discover that most of my blog is just spewing nonsense about the latest Web 2.0 product, shake-ups in the blog community, and so forth.

Still, my regular readers have noticed by now that often I do take a few steps back to bring the uninitiated into the fold, and bring them up to speed on what’s going on in this exciting new world of self-publishing and Really Simple Syndication, etc.

Mike Sansone of “Converstations”

That’s why I was just tickled when Mike Sansone dropped by to comment on one of my recent posts, because it led me to his blog, whereupon which he is giving a step-by-step tutorial on the subject of business blogging, in a series of posts, entitled:

“What makes a blog different?”

1. The Intro
2. The Tools
3. The Talk
4. Who Cares?

If you’re new to the blogosphere, check it out. Read each one, and even follow Mike’s links, and it will guide through a nice little “newbie” blogging experience.

A keen eye will note that in his series, he links to me, and now I to him. And it all resulted after he stopped by my blog to join the conversation. There’s a lesson to be learned there as well, isn’t there Mike?

Before I get carried away doing my best Elton John singing “Circle of Life” at the top of my lungs, I’ll remind myself that this post really will be of value for many clients and site visitors for years to come, and that such antics are ill advised outside of the shower anyway.